AI Tools I Actually Use as a Creator (And the Ones I Don't)
Everyone has an opinion about AI in creative work. Here's mine: it's a tool, not a replacement. And like any tool, its value depends entirely on how you use it.
Tools I use daily:
Runway ML — For rotoscoping and object removal. What used to take me an hour in After Effects now takes five minutes. I don't use it for generation, just for cleanup tasks that are tedious but necessary.
Descript — For transcription and rough cuts. I speak my scripts before I write them, and Descript's transcription is accurate enough to be a genuine time-saver. I still rewrite everything manually, but the first draft is faster.
Midjourney — For mood boards and concept visualization. Before I pitch a project, I use Midjourney to create visual references that help clients understand my vision. It's a communication tool, not an art tool.
Tools I've tried and abandoned:
AI voice-over generators. I tested three different services. Every single one produced audio that was technically perfect and emotionally dead. Voice-over is performance, and performance requires a human.
AI thumbnail generators. They produce images that look good for about two seconds before you notice the uncanny valley. Thumbnails need to feel authentic, and AI-generated faces don't pass the trust test.
AI scriptwriting tools. I've tried them all. They produce exactly what you'd expect: competent, generic, and completely devoid of personality. My voice is the one thing I can't outsource.
The principle I follow: AI should handle the mechanical parts of creation so I can focus on the meaningful parts. If a tool automates a task I hate (transcription, rotoscoping, file management), I'm in. If it tries to replace the creative decisions that make my work mine, I'm out.
Alex Morgan
Content creator, filmmaker, and digital storyteller. Crafting cinematic stories around technology, lifestyle, and travel.